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Luxury Demographics

Male
74%
Median HHI
$112,659
College Educated
80%
Female
26%
$100,000+
58%
Professional/Managerial
42%
Median Age
55.7
 
Post Graduate Degree
20%

Luxury Cars

 
Index
Rank*
Large Premium
298
9
Large Premium Conventional—Domestic
(Lincoln Town Car, Cadillac DeVille)
235
6
Large Premium Conventional
(Infinit Q45, Cadillac DTS)
348
8
Large Premium Conventional—Import
(Audi A8/S8, VW Phaeton)
438
9
Large Premium Sporty—Import
(Acura NSX, BMW Z8)
426
9
Large Premium Sporty
(BMW 6 Series, Mercedes CL Class, CLS & SLR)
413
10
 

Midsize Premium

229
19
Midsize Premium Sporty—Import
(Maserati, Mercedes SL-Class)
398
20
Midsize Premium Conventional—Domestic
(Cadillac STS, XLR)
202
20
Midsize Premium Utility—Import
(Land Rover Discovery, Lexus GX 470)
225
24
Midsize Premium Sporty—Domestic
(Chrysler Firepower, Corvette)
243
9
Midsize Premium Sporty
(Mitsubishi 3000 GT, Porsche 911, Panamera)
303
13
Midsize Utility—Import (Nissan Pathfinder, Toyota 4Runner)
141
13
Midsize Premium Conventional
(Infiniti M Series, Volvo S80, S90/V90)
250
14
Midsize Premium Conventional— Import
(BMW 5 Series, Jaguar S Type)
255
15
 
Compact Premium
Compact Premium Conventional
(BMW 3 Series, Saab 9000)
176
18
Source: 2008 JD Power Offline Report